DJI: One Global Launch, 80 Creators, 12 Languages
For the launch of the DJI Osmo Pocket 4, Aliunity built and ran a single global creator campaign across 20 countries — sourcing, briefing, and managing every creator relationship so DJI's team worked with one point of contact instead of twenty regional ones.
One product, twenty markets, one voice
DJI needed the Osmo Pocket 4 launch to feel native in twenty different countries at once — not twenty disconnected regional campaigns bolted together. That meant sourcing creators who could speak authentically to their own audience, in their own language, while every deliverable still rolled up to one consistent campaign brief, timeline, and quality bar.
The audience was existing content creators and prosumers already invested in mobile filmmaking — people who would notice immediately if a Pocket 4 video felt like a scripted ad instead of a creator actually using the camera.
80 creators, cast for local relevance — not just reach
We built an 80-creator roster spanning 20 countries and 12 languages, casting each market individually rather than translating one script into twelve languages. Creators ranged from cinematic travel and lifestyle shooters to hands-on tech reviewers, matched to how the Osmo Pocket 4 would actually get used in their niche.
- Local-first casting — each market's creators were selected by regional relevance, not a single global list applied everywhere.
- Format diversity — cinematic B-roll, day-in-the-life vlogging, and direct hands-on reviews, so the product's range showed through the variety of creators using it.
- One campaign brief — consistent creative guardrails and deliverable specs across all 20 markets, so DJI reviewed one campaign, not twenty.
240+ deliverables, one point of contact
Aliunity managed sourcing, briefing, translation/localization of creative guidelines, approvals, and delivery tracking across all 80 creators — end to end. DJI's team briefed once and reviewed finished content, instead of coordinating a separate agency or contact in every market.
Content shipped across TikTok, Instagram, and YouTube in each creator's native language, timed to land together as one coordinated global launch moment rather than a staggered rollout.
A global campaign that still felt local everywhere
The campaign delivered 240+ pieces of creator content across 20 countries and 12 languages, generating 50M+ verified views from a roster of 80 creators — one coordinated global launch, not twenty disconnected ones.
Strategic takeaway: running a campaign in twenty markets at once doesn't mean twenty campaigns — it means one clear brief, local-first creator casting, and a single team accountable for every market hitting the same bar.
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