Resources
Creator marketing, explained by the people running the campaigns.
No outsourced listicles. These are the actual questions brands ask us before, during, and after a campaign — budgeting, briefing, casting, and timing — answered the way we'd answer them on a call.
Latest guides
Eight questions we get asked constantly, answered in full — with the strategy behind each one.
How to Measure Creator Campaign ROI (Without Vanity Metrics)
Views and impressions aren't ROI. The metrics that actually matter, sorted by campaign goal.
The 48-Hour Trend Window: How Fast Fashion Brands Actually Move on TikTok
Why the campaigns that win trend cycles are won before the trend ever appears.
How Many Creators Do You Actually Need for a Global Product Launch?
A sizing framework, plus what we learned running an 80-creator, 20-country launch for DJI.
How Much Does a TikTok Creator Campaign Actually Cost?
The real cost drivers — creator tier, usage rights, and exclusivity — plus realistic budget ranges by campaign size.
UGC vs. Influencer Marketing: What's Actually Different
Two things brands constantly conflate — because they come from the same creators but do completely different jobs.
How to Brief a Creator Without Killing Their Voice
Word-for-word scripts are why most branded content underperforms. Here's what to write instead.
Nano, Micro, or Macro: Which Creator Tier Actually Fits Your Campaign
Each tier solves a different problem. How to pick the right one instead of defaulting to follower count.
Creator Usage Rights and Whitelisting, Explained
The most commonly under-negotiated part of a creator contract — what each term means and how to scope it upfront.
Before you dig in
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